So, if your primary audience is hipsters in their thirties who enjoy used books, you might decide that your brand personality is creative, independent, and progressive. Then there are scripts, which can often have an elegant look and give off the feeling of adding a personal touch, while modern fonts and slab serifs tend to be edgy, contemporary and creative.
For example, serifs – fonts with little “feet” at the end of the strokes – have a more traditional and timeless feel, while sans-serifs (fonts without the feet) are considered more modern and forward-thinking. There are 5 main font families, and each family has their own “personality traits”, or messages that they give off. Your brand personality is the “human” element of your brand it will help inform the way you talk to your customers and the visual identity you create to represent your business – like your logo!īut how do you know which fonts are right for your specific personality? it should speak directly to the audience you’re trying to reach and reinforce the message of your brand. The first thing you should know is that there’s no one “correct” font for logo design, though there are a few rules you should follow when choosing yours.įirstly, your logo font should be in line with your brand personality – i.e.
Now that that’s out of the way, how do you actually choose the perfect font for your logo? Just bear in mind that each typeface (font) in our list below may have several different variations that you can choose from. If this is confusing for you, don’t worry about it like we said, most people confuse the terms anyway, and we referred to each typeface in this post as a “font” for that reason! The takeaway is that each typeface can have a number of different styles. You could have a bold Arial and an Italic Arial, and both of those are considered different fonts – even though they’re part of the same typeface. Fonts, on the other hand, are a particular set of glyphs that are included within a typeface. People tend to confuse the 2 terms, and it’s important to understand what each one is and how it can help you.Ī typeface basically refers to a set of glyphs, or characters, that share a design. Within typography, however, there are both “fonts” and “typefaces”. Fonts fall under the big umbrella of typography, which just refers to the art of arranging letters in a specific way.
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